An all-India survey by research organisation C fore for the fifty-seventh anniversary issue of Screen shows nearly 2 out of 5 moviegoers between the ages of 18 and 35 enjoy mindless comedies the most. Romantic and action films are next: favourites with 34% and 16% respectively. Overall, new-generation multiplex flicks are overwhelming winners (73%) over Eighties’ arthouse cinema (27%).
Aamir Khan (28%) whose ‘Taare Zameen Par’ carries India’s hopes at the Oscars — pips Akshay Kumar (23%) as the actor who best represents the changing face of Bollywood. Among actresses, fresh-faced Katrina Kaif edges out veteran Aishwarya Rai 29% to 26%.
Every fourth moviegoer feels Ranbir Kapoor is the next superstar — just ahead of Shahid Kapur (23%) and Deepika Padukone (22%).
Yet, performance isn’t all. A majority (57%) thinks actors’ personal lives are more interesting than their work. However, 65% believe actors should stick to acting, and not endorse products or dance at people’s weddings.
Putdowners for Rakhi Sawant and Emraan Hashmi: item numbers and on-screen kisses make 48% viewers uneasy. Saving grace: 45% enjoy the hot stuff.
Hot finds India
Enjoys mindless comedies the most (38%)
Thinks Ranbir is the next big thing (25%)
Believes we should vie for Oscars (54%)
Wants to know stars' personal lives (57%)
Spends Rs 200-500/family/month on films (41%)
Finds kisses, item songs objectionable (48%)
Prefers multiplex movies to art films (73%)
Feels ads affect mystique of stars (65%)
Will watch subtitled regional films (51%)
Changing Bollywood’s male face Aamir Khan (28%)
Changing Bollywood’s female face Katrina Kaif (29%)