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Magnasound releases Telugu pop album
Magnasound has decided to promote Telugu Pop Albums
for which it has already signed a few talented youngsters. Teen-sensation
of Telugu filmdom Pavan Kalyan released the album Mr Devi at Chiran Fort
Club recently.
The album is the brainchild
of 21-year-old Devisriprasad who has composed music and penned lyrics besides
singing and performing in the video. After the release function, Devisriprasad
performed two catchy numbers from his album and screened one number for the
selected gathering.
Mr Devi is the second pop album to be released in Telugu. The first one failed to make an impact. Leading Telugu audio companies never ventured into this segment since they had to spend heavily on promotion while they were unsure of the returns.
Since both the satellite channels ETV and Gemini TV
don’t have slots for pop songs it has become very difficult for audio
companies to promote their albums. Menon, Regional Manager of Magnasound,
talking to Screen said, “We have approached both the channels and ETV
has agreed to telecast it in their Coca Cola Hungama programme and we would
be releasing trailers on Gemini TV. Instead of slashing the Maximum Retail
Price (MRP) we have chalked out a good publicity campaign and are confident
of attracting the listeners. We had some success in the Tamil pop scene and
now are hoping to create a market even in Telugu by releasing few more
albums.” Music composer Devisriprasad said, “I am grateful to
Magnasound for promoting me and Pavan Kalyan for gracing the occasion. My
idol is maestro Illayaraja and I am confident that people will like my
album.”
BVS
Prakash