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Hallmark and Kermit to launch commercial stream in India

HEN Asia Pacific, Inc, is launching commercial streams in India, Taiwan and the Phillipines. In addition, Gregory Ang, formerly of Discovery Channel, has been appointed as vice president and director of Advertising Sales for HEN Asia Pacific, Inc to spearhead advertising sales efforts throughout the region.

Dedicated streams are expected to be launch in India in April, followed by Taiwan and the Phillipines in June. They have been developed in response to the projected distribution growth for HEN Asia Pacific, Inc’s two network in Asia, Hallmark Entertainment Network and Kermit Channel.

In addition to strengthening HEN Asia Pacific, Inc’s relationships with its existing multinational client base, Ang’s role is to develop a strong Asian-based client list by developing local as well as pan regional buys.

Reporting directly to F Kip Vanderbilt, senior vice president, Worldwide Advertising Sales in the United States, Ang will be responsible for presenting opportunities to advertisers and agencies to target audiences that will meet their advertising objectives. Ang was most recently senior manager, Asia Regional Advertising Sales of Discovery Channel Asia, where he developed strategic multimedia advertising and marketing packages for key advertisers throughout the entire Asia Pacific region, including Australia and New Zealand. Ang has previously held positions with ESPN Asia Ltd., Volkswagen Asia Pacific, American Express International, Lintas Advertising and Leo Burnett Advertising.