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Tony & Deeya Singh
Dynamic duo
Marriage, it is said, is not only of two individuals but also of two families, two ideologies, two opposite ways of living and the past and the present. Torn apart by a narrow-minded decision, the Jhaveris and the Vohras are destined to meet again when their respective children, Manisha and Manav, fall in love. Knowing the differences of the past, they go ahead with their relationship to prove a point that one has to learn from past mistakes. This is what Manisha and Manav believe in and this very belief is what Love Mein Kabhi Kabhi is all about.

While Love Mein... is a love story set against two feuding families which are a class apart financially, Life Nahin Hai Laddoo, on the other hand, is a story about prejudices - personal and social and bigotry and liberation. It is also a love story which challenges the idea of love propagated by pulp fiction. It is a story of Janki Prasad Sharma alias Laddoo who has a huge complex about his name. He thinks he can make it big as a writer whereas his parents force him to learn computer software. Life takes a turn when Laddoo meets a girl in the computer class.
“ The fact that channels want to work with us is a fair indication of the fact that our name is associated with quality and we have built our credibility."


There is nothing common between Love Mein... where the story drives the characters and which deals with two cultures and Life Nahi... which is a lighter look at life and love and where the characters dominate more than the story. In other words, in terms of story, characterisation, treatment and presentation, both the shows are different. Moreover, while the former is directed by Tony and Deeya Singh and is telecast on SABe TV (Thursday, 9 pm), the latter is directed by Vijay Krishna Acharya and is on Star Plus (Thursday, 9.30 pm).

Yet, what is common between the two is that basically, both are love stories. And both are produced by Tony and Deeya who had produced Banegi Apni Baat. Says Deeya, "We have worked on the concept of Love Mein... and Life Nahi... for nearly two years and in terms of look and quality both look like DJ’s Films’ production." DJ’s Films, incidentally, is their software banner under which the dynamic husband-wife duo have produced and directed Banegi Apni Baat and Just Mohabbat. When queried why the duo are not directing Life Nahi..., Tony says the serial is Vijay’s concept and he was very keen to direct it. "And we were quite happy to entrust him with the job because we think alike," he explains further.

Talking about the choice of channels, Deeya says they approached Star Plus at a time when they were looking out for different concepts. "They appreciated Life Nahi... and mutually we worked out the details. But the best part is that they didn’t decide anything for us," she informs. As regards the choice of SABe TV for Love Mein..., Deeya says Ambika Kuthiala (SABe TV’s senior vice president) was very keen that "we made a show for them which is vibrant and youth-oriented."

While Banegi Apni Baat is history, Just Mohabbat, which completes three years in July on Sony is still going strong. The show which deals with the process of growing up and tackles four phases in a man’s life - school, college, career and marriage - focuses on the lighter side of life and growing up. Since the serial is getting high TRPs, there is no sign of it winding up, at least in the near future.
In seven years, the duo has made four serials. Ask them whether they are satisfied with their output in terms of quality and quantity and both say they are totally against assembly-line production. "We are here to do quality work and the sole aim has been to enjoy what we are doing. The fact that channels want to work with us is a fair indication of the fact that our name is associated with quality and we have built our credibility," they say.

Their dream is also to get into motion picture production though not in the immediate future.

AL Chougule


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