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Ask Dheeraj Kumar what it takes to be successful in life. The answer is dedication, hard-work and an honesty of purpose, qualities which he insists have become a part of the culture in his company, Creative Eye. His counterparts in the television industry however attribute his success to being a great strategist and an excellent marketing man who has made all the right moves in his career. The fact remains that the actor-turned-television producer has worked his way up the ladder — from a small-time producer to the managing director of a limited company with foreign equity and solid diversification plans

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