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A
radio with a view
Nazara.com
launched its new web-radio by the name of Radionazara.com on the the 23rd
of May at Not Just Jazz By The Bay. This is another of their contributions
to the fast developing e-community in India. Mr Anup Jalota is the official
advisor for Radionazara.com.
One of the main advantages of this web-radio is that it will help to popularise
Indian music throughout the world and at the same time entertain its fans.
They have a lot of channels, each one catering to the different needs
of music lovers. Presently they have five channels but by next month the
number of channels will increase to 50.
| “We have obtained the radio broadcasting license and no downloading facilities will be provided. This is a complete entertainment portal” Nitish Jain, CEO, Nazara.com |
Talking about it Nitish Jain, the CEO says, “ This is a unique thing
that we have started. We have obtained the radio broadcasting license
and no downloading facilities will be provided. This is a complete entertainment
portal.”
One of the features of this web-radio is that the lyrics of the song that
you hear appear in a synchronised manner on the screen, like in a karaoke.
The channels that they have presently are Bollywood, Indi-pop, Ghazals
and Bhajans, a dedication channel wherein people could dedicate songs
of their choice to their beloved ones and one whole channel dedicated
to the living legend Shammi Kapoor.
They plan to have a variety of DJ programmes and also bring in artistes
to play their favourite numbers. Presently they have a daily one hour
programme in which Anup Jalota plays the songs of his choice. In future
they even want to have artistes performing live.
As of now the focus is more on Indian music but in course of time they
wish to include western as well.
The other eminent features of this radio are as follows: Every radio channel
will have an integrated chat channel which will enable people from the
channel to interact with others listening to the same channel. A user
can rate each song as it plays and add his own comments to it, which will
be rotated during that particular song, thus giving the users a great
experience. And based on these ratings the specific songs would be played
more frequently. Profiles and pictures of artistes related to a particular
song will pop up while the song is playing.
The revenue model too seems to be well suited. “The idea of karaoke
will hook a lot of listeners and this will help to generate a good level
of advertising” says Amit Agarwal, who handles the marketing department.
There will be a ‘Buy Now’ button which will integrate e-commerce
specifically with every song. Audio jingles ofcourse will exist.
Various live events like antaakshari and singing competitions will be
held once the radio clicks among its users.
There are a lot many visions that the company holds for the future. Nazaragames.com
is the official game channel for Zeenext.com which also provides gaming
content to several other portals and content aggregators worldwide. They
are constantly in the process of developing innovative games. Nazarawin.com
is a convenient medium for companies to advertise their products through
means of contests and challenges. One of the ideas here is to develop
a virtual experience of the products for the users. Nazaradeals.com offers
some of the best bargains and discounts. They showcase some of the best
offers online by e-commerce stores as well as traditional stores.
ChannelBollywood.com was rechristened as Nazara..com in October 1999 with
the objective of building a large Indian community online. Nazara.com
has crossed several milestones and received over eight million page views
and 34 million hits in the month of April 2000. The company received its
first funding from external investors in January 2000 and is expected
to break even in the third quarter of 2000.
With a young name to back a new and big idea, let’s hope Radionazara.com
keeps up to its promise.
Lopamudra Bhattacharya