Ramanand Sagar
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In the mid seventies Ramanand Sagar and his sons were in Paris to shoot a few scenes for their Dharmendra-Hema Malini starrer, Charas. They travelled all over France after work was completed because the family was together, for a change, and they had to make the most of it. In a French home they visited they watched television together and they realised that it was a medium that brought families together to watch certain programmes and it was also an addictive pastime for those who regularly tuned into some of the programmes. “That was when the family took the decision to enter the television industry,” says Prem Sagar, who now heads the marketing division at Sagar’s growing television empire. Television had just arrived in India and Doordarshan was telecasting a few programmes and most attempts were of the explorative kind from independent producers who entered the medium at that time. |
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