ctress Aishwarya Rai, who recently invested in Rajasthan’s wind energy sector, has asked for ‘cooperation and guidance of Rajasthan Renewable Energy Corporation Ltd. experts’. In a letter dated August 14 to the company’s Managing Director Rakesh Verma, she said that she needed “full cooperation as the wind-based power project was my first to be commissioned in the state of Rajasthan.” She also asked for change in location of 2.5 mw power project from Sodamada to Kotari in Jaisalmer district.
To begin with, Rai is likely to invest around Rs 10 crore in the power project. More funds are expected to be pumped in later.
According to Verma, his office would extend all possible help to the actress and change of power project sites from Sodamada to Kotari will not create any problem.
As expected, in wake of huge investment made by the Bollywood actress in wind power project in Rajasthan, a large number of investors have approached the Corporation for setting up such projects in Rajasthan, to avail of handsome tax benefits.
RAJASTHANI FILMS REGAIN THEIR VALUE,IMPORTANCE
Digital revolution has meant rebirth and revival of most of the old Rajasthani films, including many unreleased films and flop films, thereby resurrecting the fortunes of their producers or distributors who own the rights. The distributors of Rajasthani films, since long, had lost repeat value of their films, in absence of any theatrical release of their films.
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Out of the total 88 Rajasthani films produced so far since 1942 to mid-2004, more than 70 per cent of them have been marketed so far. Rajasthani films, canned for years, have suddenly grown important and even flop films are fetching handsome value in terms of their video rights.
Credit for being pioneer in issuing VCD of a Rajasthani film goes to the leading company of the country, Ultra, which released videos of the top box-office hit Rajasthani film Bai Chali Saserye 5 years ago. The company has so far released VCDs for 13 Rajasthani films, including old Ramdev, Nanibai Ko Mayro, Supatar Beenani, Veer Tejaji, Baisa Ra Jatan Karo, Dharam Bhai, Derani Jethani, Nanad Bhojai, Ramu Channa, Thari Mhari. Another company, Golden Plaza, having a lion’s share in Marathi films too, to has released VCDs for 13 Rajasthani films, including Lichmi Aaee, Rumkudi Jhamkudi, Bhomli, Chanda Thare Chandne, Beenani, Dadosa Ri Dadli, Jiyo Mhara Lal.
Even some Rajasthani companies have come forward in releasing VCDs of a few Rajasthani films: Modern Videos of Ajmer has released VCDs for 11 Rajasthani films, including the new Baba Ramdev, Nani Bai Ko Mayro, Beenani Hove To Isee, Satwadi Raja Harishchandra, Wari Jaun Balaji, Bapujine Chayee Beenani and Sawan Ri Teej, M/s Rajan Audio of Jodhpur has released VCDs for eight Rajasthani films including Baba Si Ri Ladli, Dhani Lugaai, Mhari Pyari Channa, Gangaur (1982), Ramgarh Ri Raamli, another company from Jodhpur: Seema Films has released VCDs for five Rajasthani films, Doodh Ro Karz, Karma Bai, Balam Thari Choonari, Gauri and Mhari Maa Santoshi, TNT has released VCDs for four Rajasthani films, Baba Ramdev Peer, Maa Mane Kyuon Parnaee, Chokhi Lage Sasariyo and Maati Ri Aan, Friends Video for Rajasthani films Suhagan ro singar, Jaatni, Kusum for Rajasthani films Dev, Aachyo Jayo Geeglo, Kamal for Rajasthani film Jai Baba Ramdev, Eagle for Rajasthani films Jai Jeen Mata, Captain for Rajasthani film Suhag Ri Mehndi and Mohnot Cassettes has released VCD for Rajasthani film Bai Ra Bhag. Largest holder of music rights of Rajasthani films T-Series have issued VCD for only one Rajasthani film Jai Nakoda Bhairav. Only recently, Bombino has released VCD for the internationally acclaimed Rajasthani film Bawandar.
Rajasthani films have captured the DVD market too. Eros released DVD for the Rajasthani film Bhawandar for international market some 18 monts ago. or the national market, its DVD was issued by Bombino only recently. Along with, Ultra has issued DVD for the top super-hit Rajasthani film Bai chali sasriye.
Thus, Rajasthani films which had lost markets for ever, have reached the households, with release of VCDs and DVDs of Rajasthani films and easy access to state-of-the art DVD player. Because of growing video market, cut-throat competition among the electronic companies and resultant price war, viewers can purchase VCD of a Rajasthani film for the price of a cinema ticket and can enjoy it for life.