 ... for monopolising the marketing of feature films on DD The ongoing tussle between NFDC and private marketing agencies is showing no sign of abating. This ‘undeclared’ war is over the marketing rights of Hindi feature films which Doordarshan telecasts on Fridays and Saturdays. While private marketing agencies like Multichannel, Creative Eye, UTV and others are worried about the growing monopoly of NFDC in the feature film marketing area, NFDC thinks otherwise. Private marketing agencies complain that NFDC by virtue of being a government agency, is able to acquire the marketing rights of about 75 per cent of the films on DD1. But NFDC argues that it does not exploit its position at all.
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