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Nimbus to launch two channels

Nimbus Creative Corporation Pvt Ltd, one of the country’s largest television content provider, plans two broadcast channels and is looking at extensive sports programming plans with its joint venture with World Sport Group.

Nimbus Creative Corporation Pvt Ltd, currently engaged in television production and media marketing is now venturing into broadcasting with the launch of two new channels.
In June this year, Nimbus, plans to launch its first channel called Showbiz TV. As the name suggests, the channel, intends to bring to TV audiences, news and features concerning events and stars associated with cinema and entertainment. This channel will also look at live chat shows and game shows and other mass-appeal areas like cricket. According to the CEO of Nimbus, Mr Harish Thawani, “Through this channel I intend to fill the vacuum for star gazers.”

Nimbus also plans to launch a second channel in October this year, which is likely to be targeted at an exclusively women’s audience. Nimbus is close to sealing an agreement with Sun TV for utilising the spare satellite transponder capacity on Intelsat-703 after Sun turns digital shortly. The deal involves Sun TV handling the up-linking and transmission chain from Chennai, while negotiations are on with Sony Entertainment Television and Modi Entertainment Network for the distribution of the two Nimbus channels.

Nimbus, which specialises in sports programming has also tied up with World Sport Group, one of the largest sports programmers. The deal involves a 500:50 partnership between the two, with an initial investment of $ one million each from both the sides. Through this partnership Nimbus intends to buy all kinds of sports right in India and cricket rights internationally. This partnership will bring in a new dimension to Indian sports by distributing Indian sports content worldwide.