BRANDING FOR
SUCESS
A young girl once innocently asked her mother when Junoon
"after the break" would begin? It’s precisely this kind of an entrenchment
that product-pushers are looking for when they put their money on a branded
programme.
(...contd)
Politically
correct ads
Following an instruction from the new boss of Doordarshan, SS Gill, CEO of
Prasar Bharti Corporation, many DD officials have started the job of going
through endless videotapes endorsing face creams, soaps, oils etc. to find
out the authenticity of the claims made in these products
advertisements.
(...contd)
Pallavi sings
for Chahat Aur Nafrat
Of course
we knew that Ms Joshi can sing well enough to host a couple of musical shows,
viz. Close-Up Antakshari and Mahendra Kapoor’s Awaaz Ki Duniya. This
time the talented actress has gone a step further and recorded a duet for
Chahat Aur Nafrat, a popular serial on Zee, in which she plays Sharad
Kapoor’s second wife. She sang with Saurabh Sengupta, the
director-scriptwriter of the serial. The song is to be picturised on Pallavi
and Deepan Vartak.
(...contd)
MUNIR AHMED DIRECTS SAKTHI
Mega
serials are a novelty for Southern channels. Now, for the first time Sakthi,
a daily soap (family drama), is being telecast on Sun TV on a prime time
slot. A permanent set has been erected at one of AVM’s studios and shooting
is proceeding briskly in 12-hour shifts, beginning from 9 am. When Nimbus
decided to produce this 520 episodes serial, they were scouting around for
a suitable director. They happened to see one of Munir Ahmed’s serial
and promptly button-holed him as Sakthi’s
cameraman-director.
(...contd)
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