s

DD loses rights to the Miss World contest, Zee gains

With Zee Multimedia securing exclusive rights to the Miss World contest for the next three years, DD has lost an opportunity to earn more revenue which it needs urgently.

DD had the exclusive rights of Miss World for the past three years although the former CEO of Prasar Bharati, SS Gill had decided not to telecast the event on DD on ‘moral grounds’.

DD, according to sources, had decided to telecast the event live but with the venue changing to London, the timing became unsuitable for Indian viewers. In fact, a marketing agency, Vigyapan had sought permission from DD for the live telecast of the event on Sunday but since the event was at midnight it could not be done.

DD was also in no mood to cancel its Sunday feature film on DD1 which generates a lot of money. But according to market experts, DD lost about 60 lakhs by not telecasting the Miss World event.

AP