|
Fashion TV has
gone pay after encryption early this month, joining the bandwagon
of broadcasters moving to subscription revenues as a second stream
to support income from advertising. The Indian beam will be from
PanamSat-10 and the uplinking from Singapore. "We have closed
the free-to-air signal from AsiaSat. The footprint for India will
be from PAS-10," said Rajan Kaaicker, chief executive officer,
distribution, Modi Entertainment Network.
The channel
will be bundled with DD Sports and Hallmark and the combined package
pricing will be Rs 13.25 per subscriber per month. For a two-channel
combine, FTV will be priced higher at Rs 5 per subscriber. The standalone
price of the channel is Rs 7 a month per subscriber, said Kaaicker.
The pricing of DD Sports will remain unchanged, irrespective of
the combination of channels a cable operator takes. This is because
the national broadcaster is unwilling to ‘hard-bundle’
its satellite sports channel in the process of ‘bouquetisation’.
Hallmark will
be priced at Rs 2 per subscriber per month in a three-channel package.
For a two-channel combination, Hallmark is priced at Rs 3 per subscriber.
The standalone price of the channel is Rs 4 per subscriber. Modi
Entertainment Network has signed up with several cable operators
for the paid service of Hallmark. The company claims to have distributed
2,100 decoders and reached 3.2 million homes, though analysts say
this estimation is at the higher side.
|
| |
|
|
|
