|
On the eve of
its Silver Jubilee Year, the Rs. 16,000-crore asset-based Sahara
India Pariwar has announced its plans to launch a bouquet of 38
news channels. Of the 38 channels, one will be a national news channel
and the other 37 channels will be independent city-based regional
news channels covering UP and Uttranchal, MP and Chattisgarh, Rajasthan,
Bihar and Jharkhand, National Capital Region (NCR) and Mumbai. With
the launch of these 38 News Channel, Sahara TV aims to focus on
a unique concept of providing not only national and international
news but also in-depth and high-quality city-based and regional
news in the respective States.
Announcing
this, Subrata Roy Sahara, Managing Worker & Chairman, Sahara
India Pariwar, said, "Driven by the objective of spreading
awareness in our mission of mass communication to all the people
of India, the most distinctive aspect of Sahara TV’s news channels
will be to fulfill the ever-increasing demand for quality and comprehensive
news coverage. Alongwith a team of highly dedicated professionals,
news bureaus and the extensive VSAT networking of Sahara India Pariwar,
we are ready to provide a bouquet of news channels with a difference."
Under this new capital-intensive project, Sahara TV will cover even
smaller cities and towns by making optimum utilisation of its high-connectivity
support system including VSAT network, bureaus for news gathering
and human resources. Subrata Roy added, "This bouquet of 38
news channels will provide a major fillip not only to the Indian
broadcasting industry but also to the 39 million cable and satellite
viewers."
|
