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As 2002 dawned
Vinta Nanda blazed another trail. She stepped into Zee TV as Director
of Ideation. A specially created post, Vinta heads a team of creative
people -- writers, directors, etc. who will source content for the
entire network. They will ideate, listen, brainstorm, replicate
their findings and experiment. "This is a very special department
which has been created," says Vinta. "They (Zee TV) are
the first ones to realise the need for a central cell which continuously
creates and experiments, and then implements."
Vinta is all
charged and excited about her newfound vocation as she creates and
puts the structure into place. She has no regrets about putting
her own aspirations of making films on the back burner, "I
could always make a film later, but an opportunity like this is
not likely to come again, my friends reminded me," says Vinta.
Vinta’s
association with Zee TV goes back to almost a decade or so when
the network was finding its feet and Vinta was scripting Tara that
pathbreaking serial about single women which became synonymous with
Zee TV and Vinta Nanda. Vinta takes into Zee all the experience
she has had over the last decade as a writer and a practitioner
of the medium. The fortunate ones who will be in her team and those
she trains as she will impart all that she has learnt and experienced
over the last decade.
Over the next
one year, Vinta Nanda will be creating the infrastructure for ideas
to develop at Zee Network and flow into all its channels. As she
concedes, "We are not talking about one channel but a whole
bouquet of channels in Hindi and the regional languages, entertainment
and news." For Vinta and her team putting the network back
in the race is the challenge for the year ahead.
—Piroj
Wadia
pirojwadia@hotmail.com
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