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Boney Kapoor
Uncoventional!
       
 

Boney KapoorProducer Boney Kapoor has, over the years, been known to innovate. In the 90s when pre-release publicity entailed hoardings and newspaper ads, before the release of Roop Ki Rani, Choron Ka Raja, Boney Kapoor spun pre-release publicity on its head with taxi seat covers, auto rickshaw hood covers, and other merchandise. Prior to that, when others would give their offspring a conventional love story debut film, he introduced his brother Anil Kapoor in Woh Saat Din in a most unconventional way. It was during the making of Hum Paanch, that Boney promised the associate director Vinay Shukla that they would make a film together. It took three decades for that to happen, and the film is Koi Mere Dil Se Pooche. This film is a most unconventional film — other than being ‘a love story with a terrifying twist,’ it will present Esha Deol as Bollywood’s newest star progeny. The unconventional producer speaks to Screen:

Why have you played down your brother Sanjay in the publicity of Koi Mere Dil Se Pooche?
That is part of the surprise in the films, if it is heavily publicised it won’t remain a surprise any more. As it is people now know that he is playing a negative role.

Related Stroies
Esha Deol— Mama’s Girl
Aftaab Shivdasani— Shooting Star
Sanjay Kapoor— On Cloud Nine
Vinay Shukla— Challenge

As Esha Deol’s debut film, wouldn’t a simple love story been better, than a complex one?
That notion for a debut has to be broken. We had earlier launched Anil also like that. In Woh Saat Din, he wasn’t glamourous, he had a dishevelled look with his naadaa hanging out. Basically, you have to reach the heart of the audience. That is what we had attempted then with Anil. Similarly, Esha also is playing a part where she has got to look like a girl who can belong to any family in our country. She’s got to look vulnerable, convincing when she is laughing, convincing when she’s crying. She’s playing a middle class, girl-next-door role. There is a certain mystique, a vulnerable quality about her, which adds well to her persona in the plot. Which is why we waited for four to five months for Hemaji to give her final okay for the film. I had narrated the entire script to them. She was convinced about the film, but had to think a little more and perhaps ask Dharamji about the new career that Esha was embarking on.

The original story is from a Telegu film. What made you get the rights of the film?
Well, my wife Sri saw the film, Pahli (Marriage). She, in fact, started seeing it in a foul mood, I was late for the trial, I was held up at Rahman’s studio, we were doing Pukar then. By the time I got there, she forgot all about the delay I had caused the entire family. In a fit a of anger she started seeing the film and as the film progressed she forgot about the anger and by the time the film was over, I showed up! The first thing she said was ‘you should do the picture in Hindi.’

Jaya Bachchan rarely does films. What prompted her to do this one?
The role has a lot of meat, it is the central part of the film and she’s the first person I had cast in the film.

How do you think the film will fare?
Going by what I have seen, the final product is quite satisfying and I am sure there would be lot of people in the audience who will be shocked and surprised as there are a lot of turns and twists in the film. At the same time, it has something new to watch. It’s not a regular family drama. It has a fresh approach to characterisation and even the comedy track is new. The whole film is packaged in today’s format. It is about two youngsters learning about fashion technology. We have Anupam Kher playing Aftab’s father. In the olden days, they would be mocked as trying to become tailors/cutters, but in today’s context we have a lot of people in fashion designing, we have touched on that aspect of the youth, their activities in college, how they go about learning fashion technology. At the same time, the comedy track doesn’t have the usual buffoonery. It is very subtle and new —- it’s a parody, based on a successful Hindi film. I feel all these things will add to the freshness of the film and the look will be lot newer.

You are known to innovate on pre-release publicity. Why is it that that you have not done so for this film?
It all depends on the kind of film you are doing. This is a social, family drama where the scope for such things is not much. Then again, I was close to Kabhi Khushi Kabhie Gham’, anything that I do would falls short of that; and all what I wanted to do they had already done before, so I would only do the same thing on a smaller scale. Hence, it was better I don’t do anything of that sort.

What about your forthcoming films?
We have just completed one, not titled yet, with Karisma, Nana Patekar and Sanjay Kapoor, and Shah Rukh Khan comes in the second part of the film and it is a new side to him. After a long time, Nana Patekar has a part he himself is happy about and says it’s his comeback film. Karisma, we all hope, will leave a mark with the film and get top honours. Then there is Khushi with Kareena and Fardeen and we just launched Dil Chor with Abhishek and Kareena. I am also collaborating with Ram Gopal Varma for Company where I am looking after the business aspects while the production and creative aspects are handled by Ramu’s office. My hands are full and I am raring to see all the films release one after the other in the next six months and Dil Chor by next year.

—Piroj Wadia
pirojwadia@hotmail.com

 
 
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