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 The
Baazigar, who lost a race to win another game or a small town boy
Raju coming to Mumbai, the city of dreams or the spine chilling
psychopath spelling ka ka ka... Kiran or the ambitious Rahul who
never missed a chance to say Yes Boss.
No points in
guessing... he is our very own Bollywood Badshah Shah Rukh Khan,
now in a triple role, but wait not in a movie. It is a 2-minute
blockbuster ad film made by Videocon to promote it’s latest
and the hottest product Internet TV.
This 2-minute
commercial is in Hindi film ishtyle and talks about a day in the
life of Shah Rukh Khan and three smart kids who are co-actors with
him. Depicting three different situations on location of the shoot
where the smart kids differ in their dialogues from the script,
because they are well informed, courtesy Videocon’s Internet
TV.
One of the kids
guides a frustrated lawyer on how to identify the culprit in the
court, the second one shows the way to a doctor as how to perform
a complicated operation on Shah Rukh. The third kid shows his ability
to apply science to practice in a situation on a typical Indian
Railway platform.
The film opens with a courtroom scene, where Shah Rukh as a lawyer
is trying to prosecute a deadly criminal KK but seems to be losing
the case. He is frustrated and has lost all hopes of winning the
case and at that moment a kid from the audience suggests a DNA test
from the hair strand of the criminal.
Next scene
has Shah Rukh in hospital saying that he will never be able dance
because a serious accident has damaged his legs. A smart kid turns
up and provides a solution on how to perform a complicated operation.
The third scene
in this commercial reminds of the climax of Dilwale Dulhaniya Le
Jaayenge where Shah Rukh is with Kajol and Amrish Puri at the railway
platform. The train starts leaving the platform, Shah Rukh in the
train, trying to hold the hand of the bride and the girl running
towards him... The kid pulls out a handkerchief, checks the wind
velocity, speed of train and suggests pulling the chain.
The commercial
basically highlights how Internet on television has made kids smarter
and Videocon has made it possible by introducing world’s first
Internet TV.The commercial featuring Shah Rukh is being aired on
the national cable & satellite channels.
“Strong
synergies between Videocon as a brand and Shah Rukh as an actor
are the perfect combination. Shah Rukh is a tech savvy and versatile
actor and he reaches out to everyone in the society. So does Videocon
- a brand that keeps the customer as the centre of focus and makes
products to enrich his life our latest offering - Videocon Internet
TV. SRK provides the brand synergy by helping Videocon deliver innovative
& technically advanced products to a wide segment of the market,”
says Sunil Tandon, Head, Advertising and Brand Development.
This will also
contribute to the sales kitty of company in the coming years as
Videocon expects to have 30% of the Colour TVs in the next two year’s
time to be Internet enabled.
“Videocon’s
philosophy is to have each of their products feature loaded. This
would help consumers to maximise the benefits while making investments
on consumer goods. We have an array of new products to be launched
over the next 6 months. The consumers will be able to choose from
42 new highly advanced models of Colour TVs, Refrigerators and Washing
Machines from Videocon,” says Pradipkumar N Dhoot, President,
Videocon International Ltd.
Says Dhoot,
“The launch of Internet TV strengthens Videocon’s pioneering
efforts in revolutionising the consumer durable industry with innovations
that spell convenience to the customer.”
The company
had launched world’s first ever Internet TV last year and now
has a presence all over the country in more than 200 cities. Videocon
will also introduce a range of new Internet TV models to suit every
pocket.
Offering great
degree of convenience to the consumer, the Internet TV allows you
to use email and surf the web. A transparent screen enables you
to send, receive, compose or reply to your emails while viewing
your favourite television programme simultaneously. It alerts you
when you have an email. It enables you to browse offline.
The key highlight
of this commercial is that your kids can become knowledgeable and
smart by using the Internet. They can download the information at
the click of a button through their cordless keyboard, and therefore
viewing TV actually helps them learn more.
There are host
of other features like customised breaking news ticket tape on your
television screen or auto email check which makes the browsing experience
very convenient and effortless in the comfort of your living room.
Nitish Tipnis,
Head, Internet Appliances and Web Business, Videocon International
Limited, said, “We would like to take Internet technology to
the masses to enable them to benefit from it. We feel television
as an access device serves as an excellent medium for this purpose.
Videocon Internet TV would also provide additional value for money
to consumers by deriving more from a normal television set price
of Rs. 18,900/-.
Videocon has
featured Sridevi for their PIP (Picture-in-Picture) Ad campaign
in early 90s, Ritu Chowdhary (now Mahima Chowdhary) for its Bazooka
commercial during 1994-95, which was a big hit at that time. Another
big commercial to be remembered featured the erstwhile stars Shilpa
Shetty, Raveena Tandon, Mahima Chowdhary, Namrata Shirodkar and
Priya Gill, which was aired during 1999 world cup cricket. This
Internet TV commercial featuring Shah Rukh Khan in his typical histrionic
Bollywood style is expected to have a mega impact and to propagate
the concept of Internet across the sections of society who always
aspired for the Internet and wanted to be ahead of times.
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