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ESPN Star Sports’s
interactive game show Super Selector claims to have received a record
number of entries, beating other sites who run such online games
across the world, particularly on football. Riding on the popularity
of cricket, ESPN says it has got over one lakh fans selecting their
teams in just nine days to play this October’s game. Other
sites who run similar fantasy online games focus largely on football,
which is the most popular sport in the world.
Super Selector,
according to ESPN, has set a world record for the fastest ‘sign-up’
rate for any similar online game in the world. Overall, 1.02 lakh
cricket fans registered their teams online, with maximum entries
across India coming from Western India (31,147), followed by Southern
India (29,680), Northern India (20,125), and Central India (4,117).
It has also received 7,121 international entries. The total page
views for the Super Selector page on the espnstar.com Website total
1.44 million. “We always believed that Super Selector was a
winning concept. The Indian cricket season begins on October 5 with
the Indian tour of South Africa and we only expect the participation
numbers to grow exponentially,” said ESPN Software India managing
director Manu Sawhney.
ESPN launched
the Naseeruddin Shah-hosted game show Super Selector just before
the India-South Africa cricket tour. The fans playing the game have
an opportunity to substitute three team members before October 21.
Participants can make their entry either through the Website or
through forms available through India Today, the national print
partner of ESPN Star Sports Super Selector. The October winner will
join the cricket commentary team with Sunil Gavaskar and Geoffrey
Boycott in the third Test match of the India-South Africa test series.
Super Selector
is sponsored by Peter England, Suzuki Fiero and Kingfisher. “The
consumer response to the show offers great value for our sponsors
to communicate with the millions of cricket fans on a daily basis,”
said Sawhney.
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