Mumbai - March 23, 2001.

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Television - Telly Watch

Screen - The Business of entertainment
 

Briefly

Indian animation industry may grow at 30 per cent per annum
The Indian animation industry is pegged at around $500 million and is expected to grow at 30 per cent per annum in the near future. The global animation industry is pegged at $25 billion and is growing at 20 per cent per annum. India has a tremendous potential to tap the opportunities in the global marketplace, said Robi Roncarelli, head honcho of ‘the computer animation news people, Inc’. He has over two decades experience in the industry and brings out an annual report on the industry.

A significant trend has been the lower cost of infrastructure needed to produce computer animation. This has led to the possibility of high quality animation being produced at a low cost. India has a large domestic entertainment industry. In Hollywood, in certain cases about 30 per cent of the film is created through computer animation. Computer animation can also be used extensively in the Indian entertainment industry. Other players in the off-shore creation of animation include the Pacific Rim countries such as Korea, the Philippines, Malaysia, Singapore, etc.

Chennai-based Pentamedia Graphics has been ranked as ‘Number three’ in the animation niche by the report. The listing is based on revenues, number of people working in the animation niche etc, he said.

Undersea battle begins between Bharti and Dishnet DSL

Even before they have begun to lay the undersea cable, leave alone the launch of broadband services, competition in the market has started between the two main players in the country - Bharti and Dishnet DSL - as to who will be the first to announce the launch of their project. While Dishnet was planning to take the scribes to the ship that is mapping the undersea route later this week, Bharti called for a press meet at short notice to announce itself as India’s first private submarine cable company.

Not to be outdone, Dishnet on the day of the press meet brought out a half page advertisement in a leading daily announcing its tie-up with Tycom, international provider of advanced broadband, for India’s largest broadband project. While offering broadband at "unimaginably" low costs, the ad went on to say, "...between DishnetDSL and others in the broadband race, there’s a sea of difference." No prizes for guessing who it means by ‘others’

Sony plans ‘made for television’ cricket programming
Sony Entertainment Television is planning an entry into a new genre of television programming - ‘made for television’ cricket. Addressing a press conference Kunal Dasgupta, CEO, SET said that Sony had been working with a group of associates to develop programming which will involve live matches with celebrated national and international cricketers. The programme will involve an actual match with added elements like audience participation through the Internet.

Dasgupta said that the channel was in the process of striking a deal with a leading cricket portal for the programme. He also said that SET was in the process of signing contracts with cricketers. The programme will be available during the official off season and also when there is a break between tournaments. Dasgupta said that the official announcements and details of the programme will be made available by April or May. The events will be spread over a 10-15 day period per season over three seasons in a year.


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