‘Bid a Sum’ to ‘Give a Sum’ for the world’s sexiest man

Robbie Williams, the King of Brit Pop, fresh with a hat-trick of Brit Awards this year, which includes that of Best British Male, Best British Video and Best British Video for Rock DJ, placing him at the top of the country’s pop rack, announced the auction of some of his prized possessions to raise funds for the ‘Give a Sum’ charity set up by him.

The personal items of one of the world’s sexiest men, who has dominated the Brit pop scene with nine awards before these three, will now be auctioned for charity. Bidding for Robbie’s most prized possessions will begin online on March 17, with the live auction taking place on April 10, at Sotheby’s London. All proceeds from the auction will go directly to ‘Give it Sum’, the charitable fund set up by Robbie Williams and administered by Comic Relief.

Robbie Williams’ fans will be able to log on to www.comicrelief.com/robbie and www.robblewilliams.com to view exclusive pictures and video clips of the auction lots, and find out more about his ‘Give it Sum’ fund. Highlights will also be available at www.sotheybs.com/robbie.

The ‘Bid it Sum’ live auction lots will include Robbie’s king-size bed and his personal Technics decks. The items included in the live auction will be the original hand-written version of Robbie Williams’ epic hit single Angels (expected to fetch in excess of 6,000 pounds), as well as the jetpack from the Millennium video, to the guitar from the Let Me Entertain You video, to his ice-skating suit from She’s the One as well as costumes and props featured in his Rock DJ and Supreme videos.

The ‘Bid it Sum’ online auction will run from the March 17 to April 11, and will be sold on www.sothebys.com/robbie. The sale will include a large quantity of autographed memorabilia including football shirts, as sported by Robbie on the sleeve of his multi-platinum selling album Sing When You’re Winning, posters, awards, T-shirts and other personal items. Online estimates will start at $75. The online auction can be also be accessed via www.comicrelief.com.

Robbie established the ‘Give it Sum’ fund with the money he received from his Pepsi sponsorship. He asked Comic Relief to administer the proceeds of the ‘Give it Sum’ fund, making sure his revenue from his Pepsi deal reached those causes closest to his heart like Great Ormond Street Hospital and UNICEF.
Robbie shares Comic Relief’s commitment to tackling poverty and promoting social justice. The ‘Give it Sum’ fund works within the principles at the heart. Robbie says, “The whole point of the fund is to tackle some of the problems associated with poverty and to address some of the social injustices in the world. I’m starting in Stoke on Trent, my hometown. It’s not an area you’d immediately think of but it’s become pretty depressed lately with high unemployment and worsening poverty. I’d like to give people both young and old (and those in between) a chance to do something for themselves. Now, to raise some more money for ‘Give it Sum’, I’m auctioning off a lot of the stuff I’ve collected over the years. Some of these things are really personal to me, whilst some are a little more famous (look what they did for me)”.

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