Cambridge Tech Partners eyes Asia-Pacific market

Kavita Nair
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Mumbai : Bangalore-based Cambridge Technology Partners is expanding into the Asia-Pacific Region to offer services in e-markets, e-procurement solutions, digital strategy, e-supply chain, to name a few. Some of the regions the company is looking at are Malayasia, Singapore, Thailand, The Philippines and the Middle East. They will be targeting the financial services, telecommunication, consumers good durables, manufacturer sector and organisation who would like to move into the Internet arena. Mr Ravi Kumar, service line manager, Cambridge Technology Partners says, "essentially we have a global pool of clients who have their presence in the Asia-Pacific region. We will extend our relationship with these global clients on the regional level. Once this is done we will start the start our service offerings."

To cater to the demands of the Asia-Pacific region, the Bangalore office will double its capacity in the current year. Mr Kumar says, "initial upstream phases of the project will be done on the client side and the downstream stages of the project like development will be executed out of the Banglore office." Commenting on their business strategy Mr Kumar explains that the company would start off on their digital strategy workshops that is a roadway to move companies into the Internet arena. This would extend to technology implementation in different functional areas after which the solution is rolled out. The technology implementation are the services that Cambridge offers. The company works under a fixed cost and a fixed time model, which is sharing the risks of the total implementation of the client.