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Venus set to make a big splash on small screen
PRERNA BINDRA
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January 28: The entertainmenmt giant, Venus Records and Music
Company is all set to enter the world of television. The brand
which began in the eighties as a small cassette shop, has
over the years beconme a name to reckon with in the music
and film industry. Speaking to Newsline, Ganesh Jain, a partner
in the firm said that the company had been considering entering
the television industry for the past year.
``The
television industry is booming right now, the growth is tremendous
and the younger partners in the company were increasingly
feeling that we were neglecting this medium. It was a field
that we in Venus must enter given our track record in films
and music,'' Jain said. He added that Venus was not thinking
in terms of launching a channel at the present time, but concentrating
on producing serials and providing software. ``Even though
there is keen competion in the field of television production,
we feel there is a dearth of good quality shows and software
and we hope to meet this demand,'' he explained.
Venus
has already started shooting for a number of serials.``We
expect to have our first serial on air by the begining of
March,'' Jain added, though he refused to eloberate further
on any of their projects under production. ``We would not
like to give away too much on the the subject of the serial,
since it takes away the impact and the excitement associated
with it,'' he explained.
Jain added
that the company was a family firm handled by seven brothers
and their children, under the leadership of Ratan Jain. ``We
have enough trained man-power and the requisite capital to
venture into television production,''explained Jain.
In the
12 years of its operation, Venus has produced several successful
films including Khiladi, Baazigar, Main Anari Tu Khiladi,
Baadshah and Josh. It appears it is not just superstars of
the big screen like Amitabh Bachchan, Shabhana Azmi and Govinda
who have been lured by the small screen, film producers and
music companies want their share of the pie, too.
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