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Media stocks volumes soar on BSE, NSE
Mumbai, Jan 22: Important media scrips, which are a part of
the 179 scrips that have been shifted from B2 to B1 group
on the Bombay Stock Exchange (BSE) with effect from Monday,
have shown growth in volumes traded.
The four stocks chosen - Balaji Telefilm, Jain Studios, Mukta
Arts and Tips Industries - all have recorded growth in volumes
in both BSE and NSE. Tips Industries has recorded a 128 per
cent jump in volumes traded at BSE from 1.27 lakh to 2.9 lakh,
while at the NSE volumes spurted up 91 per cent from 4.28
lakh to 4.98 lakh, according to sources. Jain Studios recorded
a 200 per cent rise in volumes traded at the NSE from 0.19
lakh to 0.59 lakh, while at BSE volumes went up 12.5 per cent.
Balaji
Telefilms recorded a 115 per cent jump in volumes traded at
the BSE from 3.24 lakh to 6.98 lakh, while at NSE it is only
at 8 per cent. The stock has also recorded a rise in its share
price by around 8 per cent at both the exchanges. Mukta Arts
has also recorded 62.6 and 16.3 per cent growth in volumes
traded at BSE and NSE respectively.
According
to a brokerage firm, the entertainment industry is leading
the world economy and this has also the case in India,the
sources said. India is currently in the upheavals of the entertainment
revolution spawned by economic liberalisation with the subsequent
advent of cable television. It is estimated that the size
of the Indian entertainment industry is around Rs 150 billion.
according to sources. Many significant changes took place
within the regulatory framework like dismantling the government
monopoly on uplinking. This has allowed media companies, particularly
satellite companies to accept rupee advertising. Not only
would this give access for smaller companies to advertise
on television, but this would double the advertising pie for
media companies.
The next
propellant in the vertical integration of the Indian media
industry would start in the direct-to-home (DTH) television,
the sources added. The lifting of ban would open up two more
revenue streams - subscriptions as well asadvertisement.
Thus the
media industry is well poised for growth in the current year
with bigger industrial houses like Reliance setting up broad
band infrastructure to become full-fledged broadcasters.
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