| |
STAR
tops in entertainment, Sahara in evening news
Coinciding
with Star TV’s announcement, that Star Plus is the number
one Hindi entertainment channel in the country, Sahara TV
has said that its nightly 15-minute news bulletins at 8 pm
in English and Hindi are attracting TRP ratings better than
Zee News and Star News. The Sahara announcement is based on
a survey conducted by Tam Media Research and the Star rating
rests on a study conducted by A C Nielsen.
While the Star Plus viewership ratings for several programmes
have gone along with the phenomenal success of Kaun Banega
Crorepati (KBC), Sahara TV is attributing the success of its
news bulletins partly to the sophisticated technology used.
Emphasising the success of the Star programmes, its co-chairman,
who was in the capital recently, said: "Star’s localised
programming continues to enjoy unprecedented viewership and
ratings in Asia."
The launch of the Star UK service from January 2001, it is
expected, would further expand its TV audience outside Asia.
Star News would be the first India-focussed 24-hour news channel
in the UK, according to a company statement.
Commenting on the good TRP ratings of Sahara News, Mr Mahesh
Prasad, president, Sahara TV, said: "The presentation
of news is always a challenge but in the satellite TV business,
one is in competition with international quality." He
added: "Sahara TV has been consistent in putting out
a superior value proposition backed by solid investment in
the latest technology and first rate human resources."
This recognition, according to Mr Prasad, in terms of viewership
certified by Tam Media Research is a positive proof that the
channel is on the right track.
Elaborating on the channel’s news bulletins, Mr Prabhat
Dabral, head of news, Sahara TV, said, "We are often
first with the breaking news and this naturally attracts viewership."
For instance, said Mr Dabral, "We were the first to announce
the news of chief ministers of both Jharkhand and Uttaranchal."
More
News>>>>
 Gramophone
bags music rights of two films for Rs. 3 cr. each
Pentamedia
may hive off Num TV into subsidiary
Balaji
Telefilms, Nine Network in stock swap deal
Jab
Khelo Sab Khelo ratings below par - INTAM
Doordarshan
plans major revamp
Gramophone
to merge RPG Global with Saregama Plc
Sapru
to quit SABe TV, may join Reliance
Quiz
sites catch KBC trivia-fever
UTV
Software Communications CEO Mody quits
Zee
Sports to be launched soon
TOP
|
