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Jab
Khelo Sab Khelo ratings below par - INTAM
AllThe ratings
for the first two weeks of Sabe TV’s Jab Khelo Sab Khelo
indicates a poor performance when benchmarked with the No.
1 show in the gameshow category - Kaun Banega Crorepati. For
the two weeks ending November 12, the game show’s highest
rating is 0.95 TVRs. Currently, Kaun Banega Crorepati on Star
Plus has the highest ratings at about 11 TVRs.
The contender for the top slot, Sawaal Dus Crore Ka which
is aired on Zee TV is seeing ratings of 2.2 TVRs as per the
last available rating figures. The ratings, released by Intam
for SABe’s Jab Khelo Sab Khelo target non working women
who are above 25 years in age residing in C&S homes. For
the week ended November 5, the game show’s best showing
was a rating of 0.54. This was for the episode aired on November
1. The ratings for the week hovered around 0.40 TVRs and the
last episode for the week had a rating of 0.24 TVRs. According
to a media analyst "The ratings have not been entirely
off our expectations but SABe has chosen to create a slot
in the afternoon and in that context the show ratings are
not too bad."
The analyst, however, added that SABe TV does not possess
the reach of Star or Zee. "These channels have the advantage
of promoting their programmes on their various channels"
he explained. Jab Khelo Sab Khelo is aired five days a week
from Monday to Friday between 1.30 and 2.30 pm.
The channel chose the afternoon as a time slot to air a game
show. The afternoon slot at this stage is largely controlled
by Ghar Ek Mandir and Kyunki Saas Bhi Kabhi Bahu Thi telecast
on Sony and Star Plus respectively.
The second week saw the show’s highest rating of 0.95
TVRs. This was for the episode aired on Monday, November 6.
The following days in the week saw the rating in the 0.40
range. The lowest rating has been recorded on Friday, November
10 which is the last day for which ratings are available.
Officials in Shri Adhikari Brothers who wished to remain unnamed
said SABe TV was aiming to create a unique time slot in the
afternoon. "We expected a rating of about 3 TVRs for
the period" the source said. The source added that the
afternoon slot, occupied by Ghar Ek Mandir, Ek Mahal Ho Sapnon
Ka and Nazdeekiyan, was never going to be easy to penetrate.
Kaun Banega Crorepati itself started with low ratings and
we are still optimistic of a good performance in the next
two weeks," he said.
Krishna Gopalan
.
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