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Zee Sports to be launched soon
Media giant Zee last week said it will soon launch its much-delayed
Sports channel, for which over 80 per cent content is ready,
and an announcement on the final date was likely in the first
week of December. "Zee Sports will be launched as soon
as the graphics content is finalised; we’re over 80 per
cent ready in terms of other content," CEO of Zee Sports
Satish Menon said.
He said Zee had taken a position to provide Sports and sporting
events of interest to the Indian viewers, including major
domestic as well as international sporting events. "Take
for example soccer. We will promote this game in a big way
once the channel is launched," Menon said adding the
company has bought extensive properties in soccer, cricket,
WWF and many other sporting events to make the channel most
watched in India.
Menon said channels like ESPN heavily promoted world events
which sometimes had little relevance for the Indian viewer
but Zee would aim at showing events which an average Indian
Sports lover identified with. He also denied media reports
that Zee Churchill had severed ties with the football association
(AIFF).
PTI
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