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Sony Music India’s
site launch in December
This
would make shopping for music possible from any part of India.
Sony Music will deliver the music ordered within a three-day
period. The company will offer its entire catalogue to the
user. Overall, Sony Music India has a catalogue of over 2000
titles
Sony Music Entertainment India, a wholly-owned subsidiary
of Sony Music Entertainment Inc., will launch its Indian portal
sonymusic.co.in in the second week of December 2000. This
was disclosed Shridhar Subramaniam, Director, Marketing, Sony
Music.
According to Subramaniam, the strategy for the Internet would
be “three-fold.” This would be building and developing
artist sites, expand e-commerce and have a B2B focus. On the
plans for the artist site, Subramaniam said: “The site
will primarily give details on the artist’s background
besides what they are currently working on.”
He elaborated that Sony Music will also acquire existing artist
sites. Sony Music presently has sites devoted to its artists
such as Lucky Ali, Colonial Cousins and Zubeida. “We
will expand this as and when we sign up new artists”
said Subramaniam. Sony Music will also target new markets
via the e-commerce route: combining digital downloads and
buying music online. For this purpose, the company will make
use of “Magicgate” its international proprietary
to Sony hardware.
Internationally, digital download has been inhibited by prohibitive
pricing. Subramaniam said Sony Music was still in the process
of working out the pricing modalities to work out the ideal
price for theIndian market. “We will focus more on our
music online strategy,” he said. The facility according
to him would create allow online booking of orders and create
“virtual stores.”
According to him, this would make shopping for music possible
from any part of India. As part of the strategy, Sony Music
will deliver the music ordered within a three-day period.
The company will offer its entire catalogue to the user. Overall,
Sony Music India has a catalogue of over 2000 titles. On Sony
Music’s plans for B2B, Subramaniam said, “We will
target the media, corporate sponsors and event managers.”
A library stocked with images of artists besides all printed
information will form the background of our B2B plans,”
he said. The other B2B plans on the anvil include artist endorsements
with corporates. According to him, each category will be linked
to a sponsor and deals will be struck. The company will also
offer business deals to event managers when shows are to be
conducted.
He was unwilling to disclose details regarding investments
and only said the site is being developed as “an ongoing
process. Our Internet plans are to generate revenue and allow
the user to go through the experience of Net shopping and
Net buying,” he said. Sony Music commenced operations
in India in 1996 as a 100 per cent subsidiary of Sony Music
Entertainment Inc. Worldwide. The company’s major artists
include Michael Jackson, Celine Dion, Santana and Savage Garden.
The company also owns the Columbia and Epic labels. For the
Indian operations, the company handles the manufacture, marketing
and distribution of its music.
Krishna
Gopalan
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