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Prasar
Bharati, Ford Foundation to build corpus of PSBT
The trust has been set up to address
the scarcity of short film production houses in India, lack
of objective evaluation process in the existent funding mechanism
and to encourage good film-makers who are forced to compromise
on quality for paucity of funds. Also, many good films do
not find broadcasters and if at all aired they are given midnight
slots when nobody watches them.
Prasar Bharati Corporation and Ford Foundation have joined
hands to fund the initial corpus for the recently set up Public
Service Broadcasting Trust (PSBT). The trust has been set
up as a third party financier of quality films in India, mainly
documentaries. Prasar Bharati has also guaranteed a weekly
slot on the Doordarshan for the telecast of the films financed
by the Trust.
Initiated by the well-known TV commentator and documentary
film-maker Rajiv Mehrotra, the trustees of PSBT include well-known
film-makers Mrinal Sen and Adoor Gopalakrishnan, actress Sharmila
Tagore and Managing Director of Discovery Communications India,
Kiran Karnik.
The trustees have been chosen on the basis of their commitment
to good cinema, standing in society and obvious lack of vested
interests, said Karnik. The activities of the trust will be
completely transparent and its accounts will be put up on
the Net, he said. To enable impartial evaluation and to avoid
aspersions of nepotism, the trust has decided that no relative
of the trustees will be entertained, he added.
According to Karnik, the trust has been set up to address
the scarcity of short film production houses in India, lack
of objective evaluation process in the existent funding mechanism
and to encourage good film-makers who are forced to compromise
on quality for paucity of funds. Also, many good films do
not find broadcasters and if at all aired they are given midnight
slots when nobody watches them.
So, DD’s guarantee to air them at a reasonable time is
sure to attract a lot of talent, feels Karnik. The trust will
also promote film-appreciation through books and talks on
the subject by eminent persons in the field.
Though the trust expects to keep its doors open for all creative
people in the future, at present it will finance only those
who have won some national award and graduates of FTII (Film
& Television Institute of India), Jamia Millia etc who’ve
shown commitment to film-making by taking those courses.
Padmaja
Shastri
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