| |
CNN to launch two made in India programmes
CNN is taking a leap towards regionalisation in India by launching
two programmes, which will be produced by India’s leading
entertainment company, UTV Entertainment Inc, providing viewers
with the latest stories on technology, lifestyle and fashion
in this sub-continent.
CNN is making its debut by launching CNN indiadotcom and Style
South Asia for the viewers of South Asia, both 30 minute programmes.
“It will be a major step towards regionalisation that
we are committed to,” said Rena Golden, Vice President
and General Manager of CNN International.
CNN indiadotcom will be presented by noted anchor Anish Trivedi
and will be dedicated to covering every aspect of information
technology. The weekly show will look at the information technology
(IT) industry and how it affects both corporate and personal
lives and bring viewers expert opinions, interviews and the
latest news on this rapidly growing industry.
Style South Asia will be hosted by noted danseuse Mallika
Sarabhai. Showcasing the best of lifestyle, art, architecture,
food, fashion and personalities from India and across the
sub-continent, this new show will potray the trends as they
swoop the region, while, at the same time looking at heritage
and culture to offer CNN’s South Asia viewers a fashionable
window to lifestyle in the region.
“We are committed to offer news and information programming
that is relevant to our viewers. When we made the strategic
step to introduce a CNN channel for South Asia in July, it
meant that we would be able to add targetted programming for
the important audiences in this region and we are now now
fulfilling the commitment,” she said.
Golden said during a press conference that the new locally
produced shows — CNN’s first time in Asia —
will be an exciting new addition to the prime time programming
line up already existing on CNN International. “This
will take us closer to the audiences,” she added. Bill
Baggitt, Vice President and Managing Editor, CNN International
(Asia-Pacific) said, “UTV is synonymous with quality
programming and their newly-produced technology and style
shows will complement CNN’s news and feature programmes
for our audiences in South Asia.”
UNI
More
News>>>>
 Guidelines
on DTH to be issued within a few days
ABCL
offers to pay Rs. 9 crore to Prasar Bharati to clear dues
Cable
operators welcome Andhra Pradesh HC ruling on pay channels
Prasar
Bharati, Ford Foundation to build corpus of PSBT
Beating
KBC — SET’s programme rescheduling works
UTV
may rope in ESPN, Disney for Vijaya TV slots
Sony
Music India’s site launch in December
Have
FM licence, can join club
MTV
plans to go local
Creative
Eye’s bookbuilding offer oversubscribed 3.4 times
Musicians
irked by Universal’s “works-for-hire” classification
TOP
|
