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Screen - The Business of entertainment
 

Prasar Bharati, Ford to fund PSBT

Prasar Bharati Corporation (Broadcasting Corporation of India) and Ford Foundation have joined hands to fund the initial corpus for the recently set-up Public Service Broadcasting Trust (PSBT). The trust has been set up as a third party financier of quality films in India, mainly documentaries.

Prasar Bharati has also guaranteed a weekly slot on Doordarshan for the telecast of the films financed by the Trust. Initiated by the well-known TV commentator and documentary film-maker Rajiv Mehrotra, the trustees of PSBT include well-known filmmakers Mrinal Sen and Adoor Gopalakrishnan, actress Sharmila Tagore and managing director of Discovery Communications India, Kiran Karnik.

The trustees have been chosen on the basis of their commitment to good cinema, standing in society and obvious lack of vested interests, said Karnik. The activities of the trust will be transparent and its accounts will be put up on the Net, he said. To enable impartial evaluation and to avoid aspersions of nepotism, the trust has decided that no relative of the trustees will be entertained, he added.

According to Karnik, the trust has been set up to address the scarcity of short film production houses in India, lack of objective evaluation process in the existent funding mechanism and to encourage good filmmakers who are forced to compromise on quality for paucity of funds. The trust will also promote film-appreciation through books and talks on the subject by eminent persons in the field.

Though the trust expects to keep its doors open for all creative people in the future, at present it will finance only those who have won some national award and graduates of FTII (Film & Television Institute of India), Jamia Millia etc who’ve shown commitment to film-making by taking those courses.

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