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Screen - The Business of entertainment

Steven Seagal gearing up for Bollywood Music Awards

Hollywood actor Steven Seagal has joined the board of Bollywood Group, Inc. which sponsors the Bollywood Movie Awards, the Music Awards, and Fashion Awards. Seagal was chosen because he believes in the values and culture of both, East and West.

Seagal has to his credit films like Above The Law, Hard To Kill, Marked For Death, Under Siege and Out For Justice. He was the first to produce and star in a film with an environmental theme On Deadly Ground. He joined a Japanese dojo (a martial school) in California teaching ‘Aikido’, the most difficult of the martial arts, at the age of seven, and earned his 7th degree Black Belt. A decade later, he founded his own Aikido School in Japan, the first and only foreigner to do so. Today, the school has over 2000 students.

The actor is also an accomplished musician and guitarist who has composed his own scores and sung before live audiences. Recently, he performed at a Seoul charity event for children with Michael Jackson and Mariah Carey. He has also performed with Vince Gill, John Burton, Taj Mahal and other bands. He is now in the process of finishing an album, which includes guest appearances by Bonnie Rait and Elton John.

Seagal is a follower of His Holiness Penor Rimpoche who is the Third Drubwang Padma Norbu of Tibet.

The Bollywood Music Awards is scheduled to be held on November 12, 2000, and the Fashion Awards and Movie Awards will be held on April 27 and 28, 2001. Seagal plans to play an active role in these events and in the activities of the Bollywood Group. This is the first time a Hollywood personality is on the board of a media company with a focus towards South Asia.

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