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Videocon to make
5 lakh Internet TVs at its Aurangabad plan
The Videocon group would restrict its ISP service only to
the users of Videocon Internet TV. These Internet TVs would
be manufactured at the company’s new Rs 200 crore integrated
CTV assembly lines at Chitegaon and Bhalgaon near Aurangabad.
The integrated CTV assembly lines has an installed capacity
of 10,000 CTVs per day. The new plant would require only 10
per cent of the existing manpower but the company would rather
relocate its surplus employees than retrench them, Videocon
group chairman, Venugopal Dhoot said. The new facility, which
was inaugurated by Toshiba Corp corporate vice-president,
Sumitada Hatakeyama, on August 13 has the capacity to manufacture
five lakh Internet TVs per annum with a built-in set of box.
The company’s talks with the American firm, Telecruz
for a new chip is at the MoU stage. This would enable Videocon
to incorporate the new chip from Telecruz in its Internet
TV in the next six months, Dhoot said.
The group had earlier initiated the launch of a nationwide
dial-up ISP at an investment of Rs 130 crore by floating a
wholly owned subsidiary. The plant would produce 30 per cent,
60 per cent and 10 per cent of its CTVs in the 14 inch, 20
inch and 25 inch and above segments respectively. Thirty per
cent of the production at the new facility would be earmarked
for exports while the rest would be for the domestic market,
Dhoot added.
The company claims to have a market share of 19 per cent,
11 per cent, 7 per cent and and 2.5 per cent for its Videocon,
Sansui, Akai and Toshiba CTV brands respectively. It has earmarked
an advertising expenditure of Rs 130 crore this year, against
Rs 120 crore last year, Dhoot said. The company is to launch
an extensive Aap Banoge Crorepati scheme for its buyers as
well as dealers. The scheme would be operational between August
16 and September 30, 2000
Kailash Rajwadkar
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