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BBC
Resources to provide DTT knowhow to DD
In
a deal brokered by BBC Worldwide, BBC Resources has won the
contract from Doordarshan to provide technical expertise for
implementation of digital terrestrial transmission in the
country. BBC Resources will provide DD with a complete blueprint
for the introduction of digital terrestrial transmission (DTT)
by September-end.
The first
phase of the project, a feasibility study, will examine both
the business proposition and the technical facilities necessary
to provide a viable digital terrestrial transmission service.
DD, which currently broadcasts in analogue, is expected to
dramatically improve the quality of its broadcasting with
the introduction of DTT. Doordarshan has called upon the consultancy
skills of BBC Resources to reduce the lead-time for the introduction
of a digital terrestrial television service.
The new
service is initially planned for the four centres of New Delhi,
Mumbai, Calcutta and Chennai. "The deal marks a milestone
for the BBC. Doordarshan will be the largest client to date
to benefit from our unique experience and expertise in the
field of digital terrestrial broadcasting," said David
Manning, head of BBC Resources, consulting & projects.
BBC is one of the first broadcasters to launch DTT in November,
1998. BBC Resources launched its consultancy practice at the
NAB exhibition in April, 2000. It has already equipped the
BBC and other broadcasters with digital technology, including
most recently its support for Botswana Television.
Sibabrata
Das
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