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Television - Telly Watch

Screen - The Business of entertainment
 

Zee Interactive Multimedia head quits
Zee Interactive Multimedia Ltd. business head Hari Goenka has resigned. He was in charge of broadband access and was responsible for laying hybrid fibre cable network across the country.

Goenka earlier served as the deputy chief executive officer of distribution in the Zee TV organisation. Before that he was executive director, SitiCable. Zee’s wholly-owned subsidiary, SitiCable, has also recently lost several of its staff to Reliance Industries which announced ambitious investment plans for its broadband project. DK Pandey, resident director of SitiCa-ble, has moved to a senior position in Reliance’s broadband project. He has taken several people with him. Mohan Nair, a cable operator and consultant of the Raheja-owned Hathway network, has replaced him. Earlier, GM Sunil Khanna left SitiCable to join a dotcom.

With Anthony D’Silva moving to international business, V Chari is believed to be acting-in-charge of SitiCable. D’Silva was president, distribution, and was also looking after the network’s direct-to-operator (DTO) service. Zee will soon be announcing a person to head its DTO service. Sources said the network is planning to have a different head for its DTO project. Besides, the network will have to look at a replacement for Goenka.

Goenka was put in charge of implementation of the hybrid cable fibre project, even as D P Naganand was made chief executive officer of convergence and E-Connect. A wholly-owned subsidiary called Zee Interactive Multimedia Ltd. was floated to provide broadband access up to the last mile directly to the consumers. While SitiCable would look at distribution, Zee Interactive would focus only on broadband activities of the network. Though Naganand had overall control over convergence, Goenka’s role was to look after the broadband operations. As business head of Zee Interactive Multimedia, Goenka started laying hybrid fibre cable in Delhi. Zee expects to start its broadband delivery services in the metros on a trial basis within six months. Zee is using technologies which will enable the network to deliver broadband services from control rooms up to 50 km. The current distance covered is around 5 km from a single control room, sources said. The plan is to deliver, stage-wise, more bandwidth and move to synchronous digital hierarchy for higher speed and delivery.

Zee plans to lay hybrid fibre cable in 26 cities in the first phase which will include cities like Delhi, Hyderabad, Bangalore, Chandigarh, Calcutta, Madras and Mumbai. Zee Interactive Multimedia has earmarked an investment of Rs 2,400 crore for the entire project and is aiming at a 1:1 debt-equity ratio.
Goenka’s duty involved a wide range of responsibilities including obtaining permission for laying hybrid fibre cable, right of way and working out project costs at the operational level. Sources said Zee has not applied for permission in certain territories like Pune, Surat and Warangal. "We will be doing it soon," a senior Zee official said. "But with Goenka out, the process may initially slow down. SitiCable will also have to soon replace the expert staff it has lost to Reliance," he added.

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