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India Infoline
mulls business news channel
Finance portal India Infoline.com is likely to launch a business
television channel as part of its move to make an entry into
the convergence market. After establishing a brand name in
the Internet content, the company is setting up the infrastructure
to provide business andfinancial news content in audio-video
form. This, sources said, is the first step for the company
to move into the TV broadcasting business.
India Infoline.com is in the process of setting up production
facilities for the visual content of business, investment
and financial news. The company is likely to set up a production
studio in Mumbai. Said India Infoline.com chief executive
officer (convergence) Ashu Dutt, “We are examining both
the possibilities. We will either set up or hire a studio
in Mumbai for production of business and financial news in
the visual format.”
The company is in the process of recruiting its team for the
visual medium. Realising that personality and presentation
are as important as content in the television software business,
India Infoline.com is scouting for business and financial
news anchors, research associates to collect and assemble
data, a graphics director and a chief of production who will
be responsible for picking up his team. Besides, it is looking
for a technical director with experience in uplinking of a
news channel. The positions are initially for Mumbai.
“We are putting the team together. This is our first
step. We eventually plan to provide news any time and from
any where,” Dutt said.
Though
Dutt refused to confirm on the television broadcasting business,
he admitted the company was looking at providing news to the
widest audience. “The Internet has a limited reach in
the country. Broadband content is also restricted to the main
cities. And webcasting in India is still a theory,” he
said.
So what does India Infoline plan to do? “We are moving
in the visual direction but are weighing various options.
We will either go alone or find alliances to get across our
quality financial content to the widest audience available.
We haven’t yet decided on the distribution channel,”
said Dutt.
The company plans to convert indiafn.com, which it recently
acquired, into a 24-hour news site along the lines of a wire
agency. It is currently integrating the content of the personal
finance site with the main portal, India Infoline.com. Though
refusing to provide the strategy for the acquired site, Dutt
admitted that it “will be positioning indiafn.com within
a couple of weeks.”
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