|
Prime
time slots on DD Metro to be auctioned
Doordarshan
is planning to auction DD Metro’s prime time slots once
again. One of the prime motives behind the plans is to make
DD Metro financially independent.
A few months back, the prime time slots between 7 pm to 9
pm were auctioned to Kerry Packer’s Australian media
company Channel Nine for one year. This deal has already assured
DD a whopping Rs. 59 crore.
A
few months back, the prime time slots between 7 pm to 9 pm
were auctioned to Kerry Packer’s Australian media company
Channel Nine for one year.
Now,
Disney’s on Sony
 Come
September and you’ll find your favourite Disney cartoons on
Sony. Sony Entertainment Television has entered into a three
year contract with Buena Vista Television India (BVTI) to
launch Disney on Sony. Earlier BVTI had an alliance with Zee
which lasted for three and a half years.
Cable
Act Amendment Bill to be introduced in Parliament soon
With
the aim of bringing private satellite channels under the ambit
of the Cable Television Networks rules, the Union Cabinet
has approved the proposal for further amending the original
act of 1995. An amendment bill will be introduced in Parliament
soon.
|
|
Amitabh
Bachchan to promote DD’s social service messages
Contrary
to encouraging participants to go for at least one crore in
the extremely popular Kaun Banega Crorepati on Star Plus,
Amitabh Bachchan will ask the viewers of Doordarshan to lead
normal and sober lives, one within reasonable limits. Amitabh
Bachchan will be doing the community services messages till
such time as Doordarshan realises its dues worth Rs. 3 crore
from him.
AXN
to change tack on positioning
AXN
Action TV is positioning itself as a lifestyle adventure channel
for the 20-somethings, despite drawing in audiences in the
18-44 age group. "We are building up the brand of the
channel. We have an established product and feel the need
now to invest in branding," said AXN Action TV managing
director Todd Miller.
India
Infoline mulls business news channel
Finance
portal India Infoline.com is likely to launch a business television
channel as part of its move to make an entry into the convergence
market. After establishing a brand name in the Internet content,
the company is setting up the infrastructure to provide business
andfinancial news content in audio-video form.
|
Cover
Story
