Kerala filmdom objects to mega publicity

By Our Correspondent
THIRUVANANTHAPURAM: The Kerala film industry has objected to the indiscriminate screening of pre-release clippings on the various Malayalam channels. They also want film artistes, earning more than Rs 50,000 in films, to stop working in TV serials.

Producers, distributors and exhibitors, under the banner of Joint Council of Malayalam Film Industry, have imposed a ban on five films, which received extensive exposure in various channels. It has also threatened a similar ban on artistes who earn well in films, but continue to act in teleserials.

However, the council has invited the ire of artistes and filmmakers, who will be the losers in the bargain. Six films have come under the ban since the council was formed. However, the ban on three films was lifted after the producers explained that the channel had shown clippings without their permission. Another ban was lifted, later, after a producer agreed to pay the prescribed fine.

Now, while the Malayalam Cine Technicians Association (MACTA), comprising directors and technicians, has decided to defy the ban, the Association of Malayalam Movie Artists (AMMA) is game for an amicable settlement of the issue.

The executive committee of MACTA has decided to leave it to film directors to decide whether they would like to show their film clippings and have said the ban would have no effect on MACTA members.

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