Breaking the 20 years long lull in the field of production of a standard Rajasthani film since production of all-time superhit Rajasthani film Bai Chali Sasriye in 1988, now comes Anil Kulccheniya-directed new Rajasthani film Beero Bhaat Bharan Ne Aayo, featuring well-known Bollywood actor Milind Gunaji in a key role. The film depicts the relationship of a sister with her dharam bhai, amid vivid colours of Rajasthani culture, based on a story of universal appeal, emotion and action.
Produced under the banner of Sundaram Productions by Naresh Rathi and Yogita Sharma, the film has story-script-direction by Anil Kulccheniya, script-dialogues by Shirish Kumar, music by Sateesh Dehra, lyrics by Sudhakar Sharma, editing by Mayur Popat, cinematography by Mannu B. Jhaala and action by Mohmmad Bhai are the important credits of the first big-budget Rajasthani film in many years.
The film also features veteran Rajasthani film actress Neelu who has more than 40 films out of total 100 Rajasthani films produced during last 66 years since 1942. Others in the cast are Shirish Kumar, Shitij Kumar, Karamveer Chowdhry,Yudhishtar Bhati, Pradeep Maeoo, Khushboo Rajawat, Kavita Thakur, Naveen Borana, Noor Mohd., Neenad, Billo Gehlot, Kusum Shreemali, Brijbala Vyas, Suresh Gaur, Sanjeev Chauhan, Vijay Singh, Suneeta Mathur, Ashok Joshi and Rahul Shandilya.
It is to be noted that Anil Kulccheniya, director of popular TV serials like Koi Hai, Karishma Ka Karishma and Khushiyan telecast by Star Plus and Doordarshan, had produced his first Rajasthani film Kanhiyo with Arun Govil two years ago, which proved a flop. Not disheartened, he has made a bold come back with a mega-budget film with co-operation from many quarters, at a time of recession in film industry, due to prolonged impasse between film producers and multiplex owners. ..
Beero Bhaat Bharan Ne Aayo, with four prints, was released on June 5 at Sooraj cinema in Bikaner and at Lakshmi Tara in Nagaur and on June 19, at Manthan in Pali and at Jai Mandir in Beawar. At Sooraj cinema in Bikaner, the film with 90 per cent female audience (Rajasthani women in their colourful dresses thronged the cinemahall), made the biggest box office collection of
Rs. 1.40 lakhs in first week and in 4 weeks, Rs. 6 lakh; at Nagaur in first week: Rs. 1.20 lakh and in four weeks: Rs. 5 lakhs. The film was extensively ‘shot’ in and around Nagaur, besides Butati and Karauli.
With additional two prints, Kulcchenia , resorting to aggressive marketing with advance wide publicity, will be releasing the film, for the first time ever, at as many as four theatres in Jaipur in first week of August: at Koh-i-noor in Sanganer, at Lata in Jhotwara, at Milan in Vishwakarma and at Gayatri Mandir( Kanota} In the same month, he will be releasing the film at Jodhpur, Sikar, Udaipur, Jhunjhunu, Ajmer, Bhilwara and later, at Kota, Bundi and Jhalawar. For the first time, a Rajasthani film will be released at so many important stations across Rajasthan. The film is, on its way to make history.
