Walking Raagas is a Health Music album
IDEA Cellular, one of the leading telecom operators in the country, has launched a special compilation of Health Music, in association with the Indian Music Academy (IMA) titled Walking Raagas. The music album is a collection of various raags and Vedic mantras, which have been proved to be good for physical health of listeners. In line with the brand campaign titled Walk When You Talk based on the theme of Health and Fitness, the new music album consists of eight different tracks derived from the mantras of the Vedas. This music is aimed to benefit vital physiological functions of the body and the overall physical health of the listener, especially when heard while walking.
According to Durga Jasraj, spokesperson, Indian Music Academy, “The music of this album that spans for about 45 minutes is being created especially for fitness enthusiasts. The first audio track of the album features a particular mantra from the Upanishads that improves breathing in human beings. The subsequent tracks have been created keeping in mind the increased tempo of brisk walking along with other body functions. The tracks have been weaved in consultation with the fitness experts while maintaining proper synchronisations in tandem with the rhythm and harmonics.” The music is by Shaarangdev. The CD is priced at Rs 180.