''Save the Children'' also works to secure, protects children's rights to food, shelter, health care, freedom from violence, abuse and exploitation.
Chopra, who has already been supporting various other social causes, said on the occasion on Monday that she was hopeful to spread awareness on how education can change the future of young children.
"Save the Children is associated with about 11 states in India. I hope at some point of time to be able to visit at all places where Save the Children works and see for myself how much help I can be of and also in every possible way create awareness about how important education is in our country," said Priyanka Chopra, Bollywood actress
As a tribute to Sotirio Bulgari, the company’s founder, Bulgari created a special silver ring for the campaign with Save the Children logo engraved inside.
Chopra committed her support to the cause by wearing the ring at the news conference. The ring would be available at all Bulgari stores for Rupees 21,000.
"What we need in India is for many issues regarding status quo. What we need is someone to challenge the status quo and someone to build awareness and that's what precisely Priyanka brings to the table in this association," said the spokesperson for Bulgari.
However all the initiatives connected with the operation will be non-profit for the Bulgari Group.
Over 12 million children under 14 years of age are working as domestic servants or other jobs such as in stone quarries, embroidery units, mining, carpet-weaving, tea stalls, restaurants and hotels, according to government data.
