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Outlander puts PIX on top

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Posted: Oct 16, 2009 at 1609 hrs IST
Multimedia
PIX-the premium English movie channel from Multi Screen Media Ltd. achieved its highest-ever ratings with the Super Movie of the Month-Outlander, which catapulted PIX to the numero uno position on primetime for that week. According to TAM People Meter System data for week 40, SEC AB - 15 to 44 years in 6 Metros, primetime 20hrs to 23:59hrs, PIX stands at No 1 position for prime time at 5.0 leading the pack and leaving behind Star Movies at 2.8; HBO at 3.5; Zee Studio at 1; and WB at 0.5. Commenting on the channel’s performance, Sunder Aaron, Business Head, PIX said, “This is due to the super movies we have been airing month on month like Outlander, August Rush. We are the only channel that has been showing the most number of Indian Television premieres. This month, we have two television premieres, Death Of a President on Oct 18 and Bobby on October 30. We have been actively promoting movies through various innovative on-ground initiatives. From organising PIX Outlander Paintball Battle to promote the latest adventure Sci-Fi film Outlander to organising events that match the theme of the movie- such as PIX August Rush Concert to promote the musical flick August Rush.”

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