There’s a lot of hype about Fashion, about how it exposes the dark side of the glamour industry but Bhandarkar rubbishes the trivia. “It views the fashion world from the perspective of the middle-class man who comes home after a nine-to-five job and turns on the TV set to see models walking on the ramp. His idea of the fashion industry ends there. I take that audience behind the ramp into the professional and personal lives of the models and designers,” he explains. Bhandarkar’s style of cinema has coined a new phrase in Bollywood, ‘middle cinema’. The film stars Priyanka Chopra (who plays Meghna Mathur) in the lead along with a host of real life models. It’s Bhandarkar’s most expensive venture yet, with budgets exceeding Rs 40 crore. “I visited many fashion weeks in Delhi and Mumbai, spoke with choreographers, model coordinators, designers and buyers to give the film authenticity,” says Bhandarkar. His next film, Jail, explores lives of inmates.