Producers: Drew Barrymore, Nancy Juvonen

Director: Ken Kwapis

Stars: Drew Barrymore, Jennifer Aniston, Ben Affleck, Scarlett Johansson, Justin Long, Jennifer Connelly, Bradley Cooper

CREATIVE QUOTIENT
A romantic comedy based on the widely-popular bestseller from Sex And The City writers Greg Behrendt and Liz Tuccillo, He’s Just Not That Into You tells the stories of a group of interconnected, Baltimore-based twenty and thirty somethings as they navigate their various relationships.

The story centers around Gigi (Ginnifer Goodwin), a copywriter. Unlucky in love, she seeks advice from her equally-ineffectual co-workers Janine (Jennifer Connelly) and Beth (Jennifer Aniston). The former is in a sexless marriage with her music industry professional husband Ben (Bradley Cooper) who is bedding a wannabe singer Anna (Scarlett Johansson). And Beth can’t get her live-in partner of seven years, Neil (Ben Affleck), to commit to some form of nuptials. While Janine and Beth seek help from their friend, editor Mary (Drew Barrymore), Gigi develops a platonic bond with a bar manager Alex (Justin Long), with whose help, Gigi hopes to find Mr. Right...

TECHNICAL EXPERTISE
Director Ken Kwapis is certainly inept at handling women-specific material. He makes them look like caricatures. If at all the film doesn’t fall into a pit it’s because of the actors led by Jennifer Aniston and Drew Barrymore. The rest of the film is quite average and predictable.