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EMI- on loans and recovery

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Agencies Posted: Oct 27, 2008 at 1451 hrs IST
EMIEMI is a film about people who take personal loans and credit cards to live beyond their means
With credit cards, loans and a recovery agent- Easy Monthly Installments (EMI) the Bollywood movie starring Sanjay Dutt would hit theatres soon in the backdrop of a financial meltdown and a crisis looming large over banks and credit card industry.

"Liya Hai To Chukana Padega!" (If you have got the loan, you have to repay) depicts Sanjay Dutt in the role of a loan recovery agent and Urmila Matondkar as a super-sweet next door girl in a plot that portrays contrasting characters who spend without thinking."

After playing a super-vamp in 'Karzzzz', Matondkar enacts a light hearted comedy based on a very serious issue.

"Both are different characters. In 'Karzzzz', it was a negative role but in this film I am playing Prerna, who's husband dies and she needs money to take care of herself and her daughter. So she takes a loan," she says.

"I have not done any film to prove myself as an actress. I chose roles from my conviction and self belief. Even I have not taken loans and don't know about EMIs much, I enjoyed doing the film and I am sure people will like it," she adds.

'Easy Monthly Installments' (EMI), which also stars Arjun Rampal, Aashish Choudhary and Maliaka Arora Khan, is a tale of the interconnecting characters coming from different strata and styles who live off credit cards and personal loans, and it takes recovery agent, Sattar Bhai (Sanjay Dutt) to make them realise their blunder.

Slated for release this month, the film is directed by debutante Saurabh Kabra and music by Chirantan Bhatt with Sanjay Dutt lending his voice to the title track.

Film director Saurabh Kabra says that they wanted to release the film around festivals when people do more shopping so that they can relate to the film. "We don't want to give any message but the film is on a subject which is very real and the scenes will make audiences in two minds before going for a loan next time."

When asked why he chose Dutt for the role of a loan recovery agent, the director says, "Only Sanjay could have done justice to the role. He suits the image of a bhai. If he asks somebody to pay the money back to banks, I don't think anyone can dare to say no."

Adds Urmila, "Sanjay has matured as an actor. He is getting better and better with age. It was a big challenge for me to act opposite such a great talent."

Aashish Choudhary, who is playing a contemporary, hard working and ambitious executive in the film, says, "I am from a very middle class family. My dad started with scratch. I bought everything, from television to car, by taking loans and paying in easy installments. For me, EMIs translated my career into a success. I have not yet faced the harsh realities behind the loan recovery methods. May be because I am not a defaulter."

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