"We are very pleased to partner with Reliance Big Entertainment for the marketing and distribution of Kites," Rakesh Roshan, Chairman of Filmkraft Productions (India) Pvt Limited, said on the tie up with Big Pictures.
"This is the biggest film ever made in India, and is targeted at both Indian as well as world audiences. We believe that Reliance Big Entertainment will leverage its marketing machinery and distribution platform to take this film to the widest possible audience world over," he said.
Shooting for 'Kites', produced by Rakesh Roshan and directed by Anurag Basu commenced in the US with a two-month schedule in July 2008, during which the unit shot in New Mexico, Las Vegas and Los Angeles.
Since third week of December, the unit has been shooting in Mumbai for filming indoor scenes.
Principal photography for the film will be completed in March 2009, Rakesh Roshan said here.
'Kites', a romantic thriller also stars Barbara Mori, Kangana Ranaut, Nick Brown and Kabir Bedi and has music by Rajesh Roshan.
He said Reliance Big Entertainment will leverage the strengths of all of its group companies, engaged in media and entertainment space to synergize benefits emanating through co-promotions, branding, joint promotions and 360 degrees marketing initiatives for the film.
"We are very proud of our association with Filmkraft, which is one of India's leading production houses, for the worldwide publicity of 'Kites'. It is India's first international product offering and will have the widest ever release for an Indian film," Rajesh Sawhney, President of Reliance Big Entertainment said. Partnering with the visionary Producer-Director, Rakesh Roshan, is a landmark achievement in our endeavor to create India's dominant filmed entertainment company."
