Says Mr. Amitabh Bachchan, "bigb.bigadda.com allows me to express myself, share and reflect my emotions, thoughts, opinions and listen to what people have to say to me and show them the 'Real' side to my larger-than-life image that they see through the media. It's a platform which I control and share my own drama without anyone editing or interpreting my thoughts."

He further added, "What's most important for me is that, I can now share consequential replies to the inconsequential gossip that do the rounds. I have always wanted a platform, where I can speak… for truth is always stranger than fiction. People will now be able to get an unedited version of my views, ideas and thoughts, straight from me." Mr. Rajesh Sawhney, President, Reliance Entertainment said, "Blogs are personal, online diaries of people, where the barriers of restricted communication and word limits are broken. We are proud that an Icon like Mr. Bachchan has chosen bigadda.com to express himself and connect."