

Nat Geo to air specials on Earth Day
National Geographic Channel’s Earth Day Special, in partnership with CISCO, brings to light the changes that have been brought about in the world by mankind, while emphasising on the fact that it is ‘Time to Change’ - to make an attempt to save the Earth.Premiering as part of the ‘Brand New Sunday’segment on April 20 at 8pm as a prelude to the World Earth Day on April 22, the special line up promises to make viewers re-think and act to save the planet.
Through a series of critically acclaimed films, the channel urges its viewers to join a blitz for a better world; to act as a responsible trustee of the planet. Starting with a warning of a melting planet in Six Degrees, the series will walk one through the Human Footprint and present the Earth Report: the state of the planet on Sunday, April 20.On the World Earth Day (Tuesday, April 22), the channel will showcase Africa Extreme, Gabon : Triumph of the wild and Planet Mechanics.
Speaking about the initiative, Rajesh Sheshadri, Senior Vice President - Content and Communication, National Geographic Channel said, “This Earth Day, we want more people to realise the urgency of the matter and bring about a change in our attitude and actions that will lead to a better future for our planet. This change can start right at home with a conscious decision to recycle waste, in the office with a decision to use a ceramic mug instead of a plastic or a Styrofoam cup.”
A micro site with a variety of insightful information like Earth Care tips on how each individual can protect the world they live in, intriguing factoids, picture gallery, videos has also been launched. A contest - Nat Geo Click Earth Contest has been developed which offers viewers the opportunity to inspire others to protect the planet. Viewers need to capture the beauty and splendor of the blue planet through the lens and upload these photographs on the micro site. A panel of experts will judge these entries and the best picture will win a Sony Cybershot Digital Camera.
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