John will soon be followed by various other big names from Bollywood, the Southern film industry as well as other walks of life. “We will be taking key icons from films and sports,” informs Agarwal. Some names that have already been roped in include Ileana D’Cruz, Lara Dutta, R. Madhavan, Pooja Gandhi, Riya Sen, Raima Sen, Neetu Chandra and Cyrus Broacha. If it’s an actress, the website and mobile will carry one beauty tip from the diva. Like John’s fitness pack, the actress will have a beauty pack. The company will target audiences who are crazy about their favourite celebrities. “Twitter is an urban phenomenon and small towns are not aware of it. The ‘phone is their medium to connect, which is why we are reaching out to them via voice-blogs,” says Agarwal, whose New Media venture with the stars will cover web, voice, WAP, SMS and IVR.
