Song added to Jaane Tu, Ya Jaane Na reel
T he masses and critics alike have lauded Jaane Tu…Ya Jaane Na and three weeks into its release. Imran Khan and Genelia D’Souza have become stars overnight.Reviewing the positive response from the audiences, producer Aamir Khan and director Abbas Tyrewala have now decided to give the audience more reason to watch the film.

A few days back, Aamir posted a debate on his blog on www.aamirkhan.com, asking his readers whether he should add a female version of the track, Jaane Tu Mera Kya Hai sung by Runa and filmed on Genelia in the film. Aamir and Abbas had earlier decided that the song should be deleted in to keep pace in the film’s narrative. Thus this song was not a part of the film when first released on July 4. Based on popular requests the makers have now decided to add it to the film. Depending on the response it generates, Aamir and Abbas will decide if the song should remain in the film permanently.
-Agencies

Chandni Chowk To China’s oriental shooting experience
Inspired by Akshay Kumar’s life, the film Chandni Chowk To China (CCTC) will take Indian audiences from the congested lanes of Chandni Chowk in Delhi to the oriental landscape of China. The film is produced by Rohan Sippy and directed by Nikhil Advani. CCTC is currently in the post-production stage and is slated for a Diwali release. According to the makers, 90 percent of the film was shot in China and Bangkok.
Rohan Sippy revealed that shooting in China was nothing like a walk in the park. “To start shooting in China, one needs to complete a lot of paperwork. I first visited China in November 2006 and could only start shooting 15 months later in early 2008,” said Sippy.
Sippy also revealed that China’s eclectic mix of locations; both modern and old make it a fascinating place to work with. For CCTC, the makers took only a part of their crew from India. The rest were Chinese and a translator was hired to bridge the language barriers.
The film was shot at the Great Wall and at a replica of the legendary Forbidden City in Shanghai. “Our schedule at these two locations was three weeks long and as it turned out, China was much cheaper than shooting in Europe but a little more expensive than Bangkok,” mentioned Sippy.

Pyramid Saimira’s deal with UK multiplex chain
Pyramid Saimira is likely to acquire a UK-based multiplex chain for around $ 60 million (Rs 25 crores). P.S. Saminathan, MD, Pyramid Saimira Theatre Ltd. said, “We are likely to make an announcement on the multiplex chain acquisition in another 10-20 days, in the first week of August to be precise.” In January, Pyramid Saimira had acquired a majority stake in UK-based video games and interactive entertainment software company Aurora Technologies.
Pyramid Saimira also plans to raise around $75 million for funding its expansion plans. Pyramid Saimira Theatre, a part of the Pyramid Saimira Group, currently has over 53 multiplexes with around 800 screens across India, Malaysia, Singapore and North Amrica by 2010; it plans to have 175 multiplexes with 2000 screens in India alone.

Eros inks deal with Hungama Mobile
Eros Multimedia, the Indian arm of Eros International Pictures, the leading media and entertainment company has entered into an exclusive two year deal with India’s leading digital entertainment media company, Hungama Mobile, for the development, distribution and marketing of Eros’ music content for download on mobilephones. According to the deal, Hungama Mobile will recreate Eros’ content into Desktop wallpapers, Ringtones, Games, Song videos and other content that has widespread appeal on the mobile format. This content will then be distributed to handset manufacturers such as Nokia and Motorola and mobile service providers like Vodafone, Idea, BSNL, Airtel, Reliance, du Sing Tel, Verizon, Rogers, T-Mobile and MTN. The deal also covers content from some major forthcoming releases from the Eros roster.