This must be the shortest reality contest on television and is part of the channel’s mega show Sitarein Zameen Par - Television Ka Maha Event. A first-of-its-kind initiative, it will showcase three events. The show kickstarted on March 17 with Bura Na Mano Holi Hain that saw erstwhile co-hosts turned foes Rakhi Sawant and Raju Srivastav celebrating the colourful festival together. Aired at 10 pm Monday - Thursday, the grand finale of the show will be on March 23 at 12 pm that will see the likes of Aamir-Sanjeeda, Rakhi Sawant, Sangeeta Ghosh and Shama Sikander among others performing.
This will be followed by Mr. & Ms Television that will scout for the perfect TV personality. The third event will be a face-off between the stars of various reality shows on Indian television. Ustaadon Ke Ustaad will bring under one roof popular faces from all reality shows Sa ReGa Ma Pa vs Voice Of India vsIndian Idol, Naach Baliye vs Jhalak Dikhhla Jaa, Comedy Circus vs Great Indian Laughter Challenge and Lil Champs Vs Chhotey Ustaad. The finale will be aired on April 13 at 8 pm.
Leander Paes to produce serials
Maya Entertainment Ltd (MEL) and Leander Sport Pvt. Ltd. (LSPL) have announced a unique arrangement wherein they will co-produce animated content around sports and fitness themes involving usage of digital images of sports personalities beginning with Leander Paes, Indian Tennis ace. These products created by the joint venture will be globally distributed to television channels, DVD and DTH distributors, mobile operators, etc.
Commenting on this development, Leander said, “It is exciting to know that I can use my achievements and popularity to create wholesome digital content for children and youngsters. I have found an able and creative partner in MEL to take this forward.”
Jai Natarajan, Executive Vice President & Business Head of MEL said, “ Lee’s creative instincts, friendly screen-presence and love of animation make him an ideal catalyst for these projects. To begin with, they will work on an animated TV series tentatively titled The Magic Racquet, targeting a young audience. The series will promote values of active outdoor lifestyle, healthy eating habits, physical fitness and winning mindset, while giving tips about tennis as a sport. The series will have 26 episodes of half an hour each and will be targeted for the worldwide market.”
